top of page

Our Story



Established in 2014,

The FIFO brand was brought to the UK after years of excellent sales in the USA. Our founder travelled to the UK and noticed a large gap in the convenience market for mobile phone accessories. After noticing the opportunity he moved his family to England and set up the first FIFO office in Birmingham. The first few months were spent finding a warehouse, getting stock in from our Factory in China and a lot of driving between convenience stores and petrol stations selling our program.

US to UK map.png
Customer map 2016.png

In Early  2016

FIFO UK attended its first trade show in the United Kingdom, where we met some of our lovely clients, which we are happy to continue to work with to this day! We significantly increased our customer base and it was time for more staff members to join our team! We hired more admin, warehouse and on-the-road representatives laying the foundation for the great team that we have today. 

Late   2018

was another pivotal moment for our company, when we doubled our team on the road from 5 Territory managers to 12! We invested in their training and started to reap the rewards of customer-led, hands-on service. Our customers were happier, their revenues continued to increase due to our tailored sales services. Also, our Christmas parties became bigger and better!


Fast forward to 2022

despite a very challenging few years (due to a Global Pandemic) we’ve continued to grow our customer base, stay innovative and deliver the best service we can to every customer. We also started the Friends of FIFO campaign where we carefully selected partner brands to introduce to our customers, offering exciting new programs with exclusive margins. There are plenty of exciting new product lines and displays we're getting ready for you! Keep your eyes peeled! 

bottom of page